Cheerios

Cheerios is an American brand of toasted oat breakfast cereals manufactured by General Mills. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Toby's product. It was first manufactured in 1941 and was originally called CheeriOats.

Cheerios was a sponsor of Between the Lions on PBS Kids during the first and second seasons, from April 3, 2000 to March 29, 2002.